Learn how to become your own PR person and get publicity for your TAUK book!
- Are you an aspiring or published TAUK author?
- Do you struggle to think of newsworthy ways to talk about your book(s) to the press?
- Would you love two former professional reporters to give you story ideas, press release templates, tools and strategies?
- Ideas that work for both fiction and non-fiction titles for readers of all ages?
Newspapers, magazines, podcast hosts, radio and TV producers want to hear from authors just like you. There’s no need to hire a PR agency to play ‘the middleman’ – and charge you an expensive retainer for the privilege!
Instead, TAUK Publishing has partnered with PR specialists Write on Time Ltd to offer you access to several learning tools – specifically created with authors like you in mind – so you can become your own PR person.
The husband-and-wife team behind Write on Time Ltd, Michelle and Christian Ewen, have worked in real-life newsrooms and press offices for more than 30 years combined, so they know a thing or two about telling stories!
Christian has also worked for a world-leading specialist publisher – project managing books from first draft through to print. Michelle took charge of the same publisher’s social media channels, as well as securing press coverage for their authors.
Together, Michelle and Christian wrote and published #SheCan365 with TAUK – a book that was funded entirely through Kickstarter.
As TAUK’s chosen PR partners, Michelle and Christian know exactly what’s involved and how you are feeling at every step of the publishing process… and they want to help you shout about your book!
What services can I invest in?
There are three ways to work with Write on Time Ltd, as follows:
- PR Power Hour
- Authors’ Press Pack©
- Premier Authors’ Press Pack©
You can find out more about each option by downloading this leaflet
How can PR help my book?
Marketing again and again to the same audience is a sure-fire way to exhaust your book sales and get stuck in a rut.
And yet so many authors keep showing up in the same places – speaking to the same audiences because it feels like the easiest and safest option.
How might it feel to welcome some new faces into your world? To get your message out to people other than a ‘friend of a friend’?
Your local newspaper has thousands of readers. Some regionals have millions. Then there are niche magazines, podcasts and radio shows that cater to authors and book fans, as well as national newspapers that need fresh story ideas 24/7.
Knowing how to talk about your book(s) in a newsworthy way is a skill you can learn. Are you ready to step outside your comfort zone and get in front of more readers?
I’ve never been published in the press before. Can this still work for me?
Most of the authors that Michelle and Christian work with have NEVER pitched to the press before, so if that’s you, then you’re in good company.
I enjoyed writing my book, but I don’t find it easy to write about me. I’m stuck for ideas to make my book newsworthy.
Lots of authors face this problem, so you are not alone in feeling this way. Whichever service you choose to invest in, there are ready-made story ideas to help you kickstart some PR!
I don’t know where to start with writing a press release. What do you put in it?
The Authors’ Press Pack© walks you through the full process of writing a professional press release – including examples so you know what good looks like. There are five press release templates included so you can use Michelle and Christian’s words but for your story.
My book is not out yet. I don’t know when to start talking to the press about it.
The best time to start is always now. If you are yet to publish, start building up interest ahead of your launch. Get people on board and invested in your journey to print, so you can convert that excitement into pre-orders and then sales!
My book has been out for ages. Is it too late to do some PR?
Absolutely not! A book is a living thing with a lifetime ahead of it. You can reignite interest at any time with creative news hooks. Let Michelle and Christian help you breathe new life into your project.